Some of the things E3 2013 was

I spent last week at E3 in Los Angeles, showing our game Wolfenstein: The New Order to an army of journalists and retailers. It was fun, hectic, exciting, tiring, challenging, new and crazy…


E3 2013 was being reminded how incredibly professional, dedicated and supportive the Bethesda team is.

E3 2013 was a battle between jetlag and strong, black coffee.

E3 2013 was a three day long marathon with almost thirty interviews.

E3 2013 was about thundering noise from neighboring booths, air condition systems that seemed like they were built by Finnish sauna experts, and 48000 people trying to do their job.

E3 2013 was learning that the presence of a video camera makes me more focused when interviewed.

E3 2013 was meeting Warren Spector for the first time, and once again being inspired by his design ethos.

Warren and Andreas

E3 2013 was struggling drinking enough water each day, and trying not to have too much coffee.

E3 2013 was about overcoming fears and mapping new territory professionally and personally.

E3 2013 was the pleasure of having a great game to show, and not having to talk it up.


E3 2013 was learning just how sticky and disgusting a gamepad could get, and learning to appreciate hand sanitizers on a whole new level.

E3 2013 was trying to get enough sleep, and waking up in the middle of the night because of jetlag.

E3 2013 was getting professional makeup done before doing live shows.

E3 2013 was about the extremely talented team back in Uppsala who built the amazing game we had the honor to demo and present.